While Google+ is almost present on everywhere we turn, still it has not got the cordial welcome that the other social media like Facebook and Twitter has got. Even now, months after the launch of Google+ we see advertisements and posters with “follow us on Twitter” or “like us on Facebook” but not “join us in Google+” etc.
This clearly shows that not many businesses are in Google+ now. Many people view Google+ as a menace due to their ignorance about it. Few others consider Google+ to be alien due to the fact that Google+ is not much in use with the business environment. However, many successful and smart businessmen are effectively using Google+ for promotion of their business.
The following are the reasons for your business to be on Google+
The fresh and latest “Search Plus Your World” algorithm (which is also known as “Search+”) that depends on information which are gathered from the logged in users of Google+. The yield is search results which exhibit/endorse business pages in Google+.
The status updates, posts on your facebook fan page vanish after some time i.e. when you post a status message on your fan page then that message might get thousands of likes and hundreds of comments but however that status messages gets hidden eventually and you can’t retrieve it by any search (Google/Facebook).
However, if you do the same on Google+, the people from your circles follow it; additionally, the more number of followers will lead this to be displayed in google search when user searches for your business with appropriate key words. This is an important advantage of your business being in Google+.
Learning from the Masters
One important feature that Google+ provides you is that you can learn the tactics of your business from the resource persons who have a cutting edge in your field of business. For instance, create a circle called “Resources/Professionals” and add people who are directly or indirectly related to your business.
By doing so you can share your posts, queries, information with them and in turn you may also follow them in order to know more about your field. Who knows they might even correspond to you and give you some advice and instructions that might be useful for your business?
Once you are into Google+ then here are certain other features which you might deploy to utilize the full effects of Google+;
Optimize your page for SEO
You must post relevant links, be careful in placement of keywords, etc in order to make your business page more search engine optimized one. By doing so you are improving the traffic to your page.
You must make use of the various features present in Google+ in order to make your page visually pleasing and appealing to your customers. This can be done by using the “scrapbook” photos, text editors, etc. This is where you can show all your creativity and innovation.
Concentrate on the Content
What you post really matters; make sure you post very quality contents on the business page of your Google+. Additionally, post pictures and videos whenever possible (and only if it’s relevant). Try to make your introduction and first post more effective and elegant so that it makes a great first impression on your first-time customers.
Endorse your business page by influencing private profile pages on Google+. Make broadcasts and/or requests to track you on other social networks and also by means of the Google+ Badge on the pages.
Circles are one of the amazing and efficient concepts present in Google+. Classify your audience based on their interests and put them into separate circles. Moreover, you must present them with posts, pictures, videos according to their needs and interests.
Even after having 90 million users on Google+ and after being “Don of Websites”; many users are reluctant to utilize Google+ for their business promotions. Even if they are into Google+ they don’t utilize all the features of Google+ effectively, thereby leading to less promotions and income when compared to people who endorse their business on Google+. This is the high time for those people to wake up and utilize Google+ for their business endorsements.